Bridging gaming and gambling

15+ years helping lottery operators and iGaming companies innovate, expand, and connect with the next generation of players.

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I work at the intersection of traditional gaming and modern gambling. Understanding both worlds allows me to help operators create products that resonate with today's players while respecting the heritage of lottery gaming.

From the Nordic region's most successful lottery brands to emerging markets in the UAE and North America, I've shaped products and strategies that drive real results.

iLottery Product Strategy Game Design Digital Transformation Market Entry Player Experience

What I do

Strategic consulting for operators looking to modernize, expand, or rethink their approach to lottery and gaming.

Product Strategy & Development

From concept to launch: building products players love and that drive sustainable revenue. Product roadmaps, game design consultation, player experience optimization, and competitive positioning.

Roadmaps Game Design UX Strategy

Market Entry & Licensing

Navigate new markets with confidence. I provide guidance on regulatory landscapes, market opportunity assessment, go-to-market strategy, and partnership identification.

Regulation Go-to-market Partnerships

Advisory & Board Roles

Strategic guidance for companies at any stage, from startups seeking direction to established operators pursuing growth. Available for advisory, board participation, and interim executive roles.

Advisory Board Due Diligence